With over 15 years of experience, Jean Bérard is a French and Canadian photographer, art director, and artist in an ongoing quest to investigate new ideas and techniques. His work is based on carefully crafted lighting and organics effects. Jean’s style is visually clean and graphic, which results in powerful and distinctive images. He is characterized by actively participating in the creative process of the projects in which he gets involved. Expanding his talent and his passion for the image, he began combining his work as a photographer with moving images, thus venturing into the audiovisual world by directing projects that demand a refined aesthetic and a cinematographic look.
Jean has worked with clients across the globe in various industries such as spirits, automotive, fashion, beauty, publishing, and advertising. Some of the latest campaigns include Johnnie Walker, Don Julio, Baileys, Tequila 1800, Danone, Colgate, Nissan, Volkswagen, and collaborations with renowned advertising agencies, including Grey, Y&R, JWT, Teran TBWA, Integer, La Doble Vida, BBDO, DDB, and Isobar.