We have developed an in-house process so we can generate real organic transparency in objects. Our clients have now the possibility to change the background of their campaign and the transparency adjust itself like by magic.
Generating transparency only  in retouching is just not quite the same as realty. So we decided what is needed should be resolved first in camera. Add to this some crazy retouching. And … voila!

You can now adapt your campaign on any type of background and … it looks really good!