Making of

Luxury tequilas video project

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The client commissioned us to film promotional videos for 8 luxury tequilas. The focus of the campaign was simplicity and elegance, fine tuned to inspire a high-end audience. El cliente nos encargó filmar videos promocionales de 8 tequilas de lujo.

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1800 Perfect Host TVC

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We were tasked to film the product shot ending scene of the TV commercial. The elaborate camera movement we suggested to transition in situ from one background to another could be only achieved via motion control techniques. Fuimos encargado de

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In this particular print ad campaign, we opted to generate the background using illustration techniques, allowing us a more granular control than 3D. En esta campaña publicitaria impresa, optamos por generar el fondo utilizando técnicas de ilustración, lo que nos

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Maestro Dobel pouring OOH

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Seeking perfect integration in between the different visual elements of the campaign, we brought part of the post-production of this project into pre-production. Buscando la perfecta integración entre los diferentes elementos visuales de la campaña, llevamos parte de la postproducción

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Going the extra mile

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A few years back, Diageo commissioned me to shoot a J&B ad campaign in collaboration with FCB Mexico. This campaign revolved around playing with the logo and paint splashes. We went the organic route by throwing paint manually on volumetric

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PhaseOne invited me to give a webinar titled “A photographic journey between artistic and commercial projects with Jean Bérard” about my work for its global spanish-speaking audience. PhaseOne is most probably one of the finest professional camera makers there is.

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Johnnie Walker Black Campaign

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Fresh new AD campaign we made for JW Black. Multiple shot of whisky splashes were used to create the final composite. The key visual needed to be focused on taste and have an organic feel.

Nissan Campaign

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AD campaign shot by Jean for Nissan Mexico. AD agency Teran TBWA.   Making-of:  

Real Transparency Matters

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We have developed an in-house process so we can generate real organic transparency in objects. Our clients have now the possibility to change the background of their campaign and the transparency adjust itself like by magic.

1800 Campaign

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AD campaign we realised for Tequila 1800 based on one of Jean’s fine art project. Client: Casa Cuervo. AD Agency: Flock Agency.

VW campaign

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Here is one of the latest campaign we did for Volkswagen with DDB agency. The nice detail is we produced it in the Mexican hometown of VW in Puebla.   The final layout:   The making of:

Private charter campaign

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Shoot to promote a private charter company.

Luxury watch editorial for Tiempo de Relojes.

Shoot we did for the luxury watches editorial Tiempo de Relojes.

Johnnie Walker Blue campaign

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Campaign we shot Johnnie Walker Blue, one of the top brand of Diageo.

Splash J&B – Making Of

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Artsy campaign for J&B.

Beauty Shot – Making Of

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Retouching matters

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It is sometimes hard to realize the amount of details which goes into post-production. Here are a few snapshot to illustrate.    

Tourism project – backstage

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First gig back from vacation is about tourism!