Campaigns

Luxury tequilas video project

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The client commissioned us to film promotional videos for 8 luxury tequilas. The focus of the campaign was simplicity and elegance, fine tuned to inspire a high-end audience. El cliente nos encargó filmar videos promocionales de 8 tequilas de lujo.

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1800 Perfect Host TVC

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We were tasked to film the product shot ending scene of the TV commercial. The elaborate camera movement we suggested to transition in situ from one background to another could be only achieved via motion control techniques. Fuimos encargado de

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In this particular print ad campaign, we opted to generate the background using illustration techniques, allowing us a more granular control than 3D. En esta campaña publicitaria impresa, optamos por generar el fondo utilizando técnicas de ilustración, lo que nos

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Maestro Dobel pouring OOH

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Seeking perfect integration in between the different visual elements of the campaign, we brought part of the post-production of this project into pre-production. Buscando la perfecta integración entre los diferentes elementos visuales de la campaña, llevamos parte de la postproducción

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Going the extra mile

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A few years back, Diageo commissioned me to shoot a J&B ad campaign in collaboration with FCB Mexico. This campaign revolved around playing with the logo and paint splashes. We went the organic route by throwing paint manually on volumetric

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PhaseOne invited me to give a webinar titled “A photographic journey between artistic and commercial projects with Jean Bérard” about my work for its global spanish-speaking audience. PhaseOne is most probably one of the finest professional camera makers there is.

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RDLF Campaign and Video

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Campaign for the Reserva de la Familia tequila of Casa Cuervo. Location photos Studio photos Video Final layouts Check the portfolio @ the assignment website

Don Julio OOH Campaign

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Client: DiageoAgency: La Doble VidaPhotographer: Jean BerardProduction & Retouching: Jean Berard Studio View the project at the assignment website

T-fal Campaign

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Client: T-falAgency: Agencia iPhotographer: Jean BerardProduction & Retouching: Jean Berard Studio View the project at the assignment website

Johnnie Walker Black Campaign

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Fresh new AD campaign we made for JW Black. Multiple shot of whisky splashes were used to create the final composite. The key visual needed to be focused on taste and have an organic feel.

Nissan Campaign

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AD campaign shot by Jean for Nissan Mexico. AD agency Teran TBWA.   Making-of:  

Matusalem 23 Campaign

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The AD campaign we produced for Matusalem 23 just aired! The creative concept was very interesting for us to realise organically. Client: Casa Cuervo. Agency: Grey.

Don Julio Campaign

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Here is the latest Don Julio campaign we did. Client: Diageo. Agency: La Doble Vida. And the backstage…

Bonafont Levité Campaign

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Shoot of the entire product range of Bonafont Levité, Juice and Natural. One of the project challenge was to generate real transparencies of the bottles so they can be used on any type of backgrounds.

1800 Campaign

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AD campaign we realised for Tequila 1800 based on one of Jean’s fine art project. Client: Casa Cuervo. AD Agency: Flock Agency.

Nine West AD campaign

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Fashion Ad campaign for Nine West FW15, we shot in Antara and Masaryk, Polanco, Mexico City. Client: Nine West AD agency: Integer Backstage:

VW campaign

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Here is one of the latest campaign we did for Volkswagen with DDB agency. The nice detail is we produced it in the Mexican hometown of VW in Puebla.   The final layout:   The making of:

Vive a color campaign

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One of the latest fashion campaign we did on the theme of powder explosion. Client: Coppel. Agency: -101. Close-up: Bigger on: www.jbfotografia.com www.jeanberard.com Feedback always appreciated. Thanks!

Bonafont Levité campaign

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Campaign with splashes we did for Danone. AD agency: Young & Rubicam México. Check it in our portfolio!

Private charter campaign

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Shoot to promote a private charter company.

Johnnie Walker Blue campaign

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Campaign we shot Johnnie Walker Blue, one of the top brand of Diageo.

Splash J&B – Making Of

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Artsy campaign for J&B.

Cavalier ad campaign

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Fashion AD campaign now featured in GQ Mexico – march and april.

Theo Frazier ad campaign

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This campaign we shot a few month ago can be seen in GQ Mexico – march and april.

Victoria Zolassi campaign

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Campaign for a new brand of jewellery. Great collaboration with the client and strong commitment to quality helped to produce incredible material and succeed in positioning the brand as aspirational.

Latest campaigns by JBF

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Visible all over Mexico City and the Mexican Republic… Client: Secretaria de Desarrollo Turistico de Guanajuato Client: Ballantine’s – Casa Pedro Domecq, Pernod Ricard México Client: Mars – BBDO

Nextel Campaign

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AD campaign we shot for Nextel with the AD agency Teran TBWA.