92 posts by Jean

texto en español I think the best way to celebrate Christmas is to share a gesture of love. In these uncertain times, we must more than ever be empathetic and support those who need it most. For this reason, I

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Creator vs editor

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texto en español The following thought illustrate quite well the dichotomy of the creative and artistic processes: “I need to be in control, and I need to have a very clear sense where I’m going and why something is working

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texto en español Happy to announce that the prestigious “Lürzer’s Int’l Archive Advertising worldwide” magazine will include me in the book “200 Best Digital Artists worldwide 2021/2022”. https://www.luerzersarchive.com/en/start.html This publication from Vienna is the golden standard of Advertising. Being included

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Going the extra mile

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texto en español A few years back, Diageo commissioned me to shoot a J&B ad campaign in collaboration with FCB Mexico. This campaign revolved around playing with the logo and paint splashes. We went the organic route by throwing paint

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texto en español PhaseOne invited me to give a webinar titled “A photographic journey between artistic and commercial projects with Jean Bérard” about my work for its global spanish-speaking audience. PhaseOne is most probably one of the finest professional camera

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We announce Jean’s winning participation at the 13th Annual International Color Awards with: Nos complace anunciar la participación ganadora de Jean Bérard en la 13ª. edición de International Color Awards con:  2nd Place – Merit of Excellence in Advertising |

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Jean won Motion / Video Photographer of the Year at the 2019 International Awards (IPA) for his video for the Owen Foundation. https://www.photoawards.com This year more than 15,000 entries were received from 120 countries. As a category winner, Jean will

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It is a great pleasure to announce our wining participation to the 2019 International Photography Awards (IPA) with one 1st place, one 2nd place and 5 Honorable Mentions. This year more than 15,000 entries were received from 120 countries. The

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RDLF Campaign and Video

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Campaign for the Reserva de la Familia tequila of Casa Cuervo. Location photos Studio photos Video Final layouts Check the portfolio @ the assignment website

Don Julio OOH Campaign

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Client: DiageoAgency: La Doble VidaPhotographer: Jean BerardProduction & Retouching: Jean Berard Studio View the project at the assignment website

Abstraction Expo

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Jean BérardLyon, France, 1974. Jean Bérard’s recent photographic works focus on the exploration of two major traditions formally embedded in contemporary photography and art: abstraction and landscape. However, this exploration goes beyond the merely-formal conceptualizations: in its search for meaning,

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Gallery Studio Opening

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It is with great enthusiasm that we announce the opening of Jean’s Gallery Studio. An exclusive space located right in the center of Mexico City. Conveniently located in the San Miguel de Chapultepec district, the gallery studio is right in

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Jean was invited to the University of Guadalajara in Mexico at the University Center for Art, Architecture and Design to give a conference and workshop at the opening of the IV Week of Photography. Jean fue invitado a la Universidad

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Genesis Serie

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What are the possibilities of addressing scientific issues such as the origin of the universe, planets, and life on earth through photographic poetry? Genesis 1, 2, and 3 are the series resulting from the author’s pursuit to answer this question.

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T-fal Campaign

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Client: T-falAgency: Agencia iPhotographer: Jean BerardProduction & Retouching: Jean Berard Studio View the project at the assignment website

Johnnie Walker Black Campaign

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Fresh new AD campaign we made for JW Black. Multiple shot of whisky splashes were used to create the final composite. The key visual needed to be focused on taste and have an organic feel.

We’ve been selected for Lürzer´s Archive 200 Best Photographers Worldwide 2018/2019! This Deutsch publication is considered a worldwide reference in advertising. Every 2 years they publish a special edition book consecrating 200 of the best ad photographers worldwide.

Nissan Campaign

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AD campaign shot by Jean for Nissan Mexico. AD agency Teran TBWA.   Making-of:  

We announce our winning participation to the Communication Arts Photography Annual for the campaign we did for Matusalem Rum. AD agency: Grey. Client: Casa Cuervo. Communication Arts is most probably one the most prestigious publication about quality Design, Advertising, Illustration, Photography,

Merry Christmas and Happy New Year 2017

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Another great year has passed in company of friends, clients and collaborators. We feel so fortunate to have had the opportunity to share with and be inspired by so many talented people.

Matusalem 23 Campaign

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The AD campaign we produced for Matusalem 23 just aired! The creative concept was very interesting for us to realise organically. Client: Casa Cuervo. Agency: Grey.

Owen Foundation Video

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We had the tremendous honor in producing a video and various photos for The Owen Foundation in Mexico City., which has developed a program of “Rehabilitation without Pain” using assistance dogs in physical rehabilitation for children and young people with

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Don Julio Campaign

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Here is the latest Don Julio campaign we did. Client: Diageo. Agency: La Doble Vida. And the backstage…

New Phase One XF camera

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We’ve updated our Phase One system with the new Phase One XF camera and the IQ3 100 megapixel medium format digital back. For now, it is the best camera in the industry.

Real Transparency Matters

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We have developed an in-house process so we can generate real organic transparency in objects. Our clients have now the possibility to change the background of their campaign and the transparency adjust itself like by magic.

Bonafont Levité Campaign

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Shoot of the entire product range of Bonafont Levité, Juice and Natural. One of the project challenge was to generate real transparencies of the bottles so they can be used on any type of backgrounds.

1800 Campaign

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AD campaign we realised for Tequila 1800 based on one of Jean’s fine art project. Client: Casa Cuervo. AD Agency: Flock Agency.

2015 PDN The Face Award

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Thrilled to announce our winning participation to the 2015 edition of the The Face Award, contest which recognise some of the best portraits.

Nine West AD campaign

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Fashion Ad campaign for Nine West FW15, we shot in Antara and Masaryk, Polanco, Mexico City. Client: Nine West AD agency: Integer Backstage:

We are thrilled to announce our winning participation at the 2015 Prix de la Photographie Paris (PX3). It has been an amazing year for us with 2 Gold, 1 Silver and 8 Honorable Mentions. Gold in Advertising – Self Promotion:

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