The following thought illustrate quite well the dichotomy of the creative and artistic processes: “I need to be in control, and I need to have a very clear sense where I’m going and why something is working and not working.
Thoughts
A few years back, Diageo commissioned me to shoot a J&B ad campaign in collaboration with FCB Mexico. This campaign revolved around playing with the logo and paint splashes. We went the organic route by throwing paint manually on volumetric