Thrilled to be selected for Lürzer’s Archive 200 Best Digital Artists 23/24, a prestigious publication recognizing the world’s top talents in advertising. This recognition highlights our team’s creativity, technical expertise, and commitment to producing top-tier advertising campaigns.
Our inclusion in this prestigious publication is an honor, reaffirming our dedication to pushing the boundaries of motion and photography production.
One of our standout projects, the T-fal Ad campaign, was a collaboration with Agencia i and T-fal, blending innovative visuals with high-end postproduction to create an engaging and impactful campaign.
This achievement is a testament to the power of collaboration and hard work. We are grateful to Lürzer’s Archive for this recognition and to our partners for their trust.
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The Art of T-fal Print AD Campaign
We believe that great visuals should evoke emotion, energy, and especially great taste. For T-fal’s blender campaign, we set out to capture the raw beauty of ingredients in motion, without relying on digital simulations.
Using high-speed photography, we orchestrated explosions and splashes of ingredients, dynamic bursts of flavor, all captured organically in camera. Every elements were meticulously arranged to showcase the power and precision of T-fal’s blenders, turning ingredients into an artistic spectacle of pure taste.
We seamlessly refined the final composition in post-production, bringing together the most striking moments into a visually stunning layout. The result? A campaign that not only highlights T-fal’s innovative technology but also communicates the essence of fresh, bold, and irresistible flavors, a celebration of the beauty of real and organic taste.
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Photographer & Digital Artist: Jean Bérard
Agency: Agencia i, Mexico City
Creative Direction: Ricardo Curiel
Art Direction: Stéphane Coïc
Production: Mary Palma, Jean Bérard Studio
Production: Karen Alcántara, Agencia i
Production Company: Jean Bérard Studio
Client: T-fal
See the project on our Portfolio.