In the world of luxury, perception is everything. A brand’s ability to command loyalty, admiration, and desirability stems not only from the quality of its product but also from the way it is presented. Every visual element in an advertising
101 posts by Jean
Thrilled to be selected for Lürzer’s Archive 200 Best Digital Artists 23/24, a prestigious publication recognizing the world’s top talents in advertising. This recognition highlights our team’s creativity, technical expertise, and commitment to producing top-tier advertising campaigns. Our inclusion in this prestigious
The client commissioned us to film promotional videos for 8 luxury tequilas. The focus of the campaign was simplicity and elegance, fine tuned to inspire a high-end audience. El cliente nos encargó filmar videos promocionales de 8 tequilas de lujo.
High-quality color grading and compositing are now done directly in the studio. La corrección de color y la composición de alta calidad ahora se realizan directamente en el estudio. Migrating to video, one of Jean Bérard’s primary interest was to
We were tasked to film the product shot ending scene of the TV commercial. The elaborate camera movement we suggested to transition in situ from one background to another could be only achieved via motion control techniques. Fuimos encargado de
Every audiovisual project is different. In the end, what matters is how beautiful the visual is and how impactful it is in the eyes of the audience. In this print ad campaign for Tequila 1800, we opted to generate the
Filming at high speed with Phantom cameras requires deep technical preparedness, but in returns offers a magical like aesthetic, an essential tool to transmit taste. Filmar a alta velocidad con cámaras Phantom requiere una profunda preparación técnica, pero a cambio
Seeking perfect integration in between the different visual elements of the campaign, we brought part of the post-production of this project into pre-production. Buscando la perfecta integración entre los diferentes elementos visuales de la campaña, llevamos parte de la postproducción
Motion control is a technique which allows us to repeat camera movements precisely. It is the perfect tool to control difficult lighting condition or simply for creative purposes. Combined with compositing in post-production, it allows surgical like precision on how
The best way to celebrate Christmas is to share a gesture of love. In these uncertain times, we must more than ever be empathetic and support those who need it most. For this reason, we have decided to support Casa
The following thought illustrate quite well the dichotomy of the creative and artistic processes: “I need to be in control, and I need to have a very clear sense where I’m going and why something is working and not working.
Happy to announce that the prestigious “Lürzer’s Int’l Archive Advertising worldwide” magazine will include me in the book “200 Best Digital Artists worldwide 2021/2022”. https://www.luerzersarchive.com/en/start.html This publication from Vienna is the golden standard of Advertising. Being included in the “Lürzer’s
A few years back, Diageo commissioned me to shoot a J&B ad campaign in collaboration with FCB Mexico. This campaign revolved around playing with the logo and paint splashes. We went the organic route by throwing paint manually on volumetric
PhaseOne invited me to give a webinar titled “A photographic journey between artistic and commercial projects with Jean Bérard” about my work for its global spanish-speaking audience. PhaseOne is most probably one of the finest professional camera makers there is.
We announce Jean’s winning participation at the 13th Annual International Color Awards with: Nos complace anunciar la participación ganadora de Jean Bérard en la 13ª. edición de International Color Awards con: 2nd Place – Merit of Excellence in Advertising |
Jean won Motion / Video Photographer of the Year at the 2019 International Awards (IPA) for his video for the Owen Foundation. https://www.photoawards.com This year more than 15,000 entries were received from 120 countries. As a category winner, Jean will
It is a great pleasure to announce our wining participation to the 2019 International Photography Awards (IPA) with one 1st place, one 2nd place and 5 Honorable Mentions. This year more than 15,000 entries were received from 120 countries. The
Campaign for the Reserva de la Familia tequila of Casa Cuervo. Location photos Studio photos Video Final layouts Check the portfolio @ the assignment website
Client: DiageoAgency: La Doble VidaPhotographer: Jean BerardProduction & Retouching: Jean Berard Studio View the project at the assignment website
Jean BérardLyon, France, 1974. Jean Bérard’s recent photographic works focus on the exploration of two major traditions formally embedded in contemporary photography and art: abstraction and landscape. However, this exploration goes beyond the merely-formal conceptualizations: in its search for meaning,
It is with great enthusiasm that we announce the opening of Jean’s Gallery Studio. An exclusive space located right in the center of Mexico City. Conveniently located in the San Miguel de Chapultepec district, the gallery studio is right in
Jean was invited to the University of Guadalajara in Mexico at the University Center for Art, Architecture and Design to give a conference and workshop at the opening of the IV Week of Photography. Jean fue invitado a la Universidad
What are the possibilities of addressing scientific issues such as the origin of the universe, planets, and life on earth through photographic poetry? Genesis 1, 2, and 3 are the series resulting from the author’s pursuit to answer this question.
Client: T-falAgency: Agencia iPhotographer: Jean BerardProduction & Retouching: Jean Berard Studio View the project at the assignment website
Fresh new AD campaign we made for JW Black. Multiple shot of whisky splashes were used to create the final composite. The key visual needed to be focused on taste and have an organic feel.
We’ve been selected for Lürzer´s Archive 200 Best Photographers Worldwide 2018/2019! This Deutsch publication is considered a worldwide reference in advertising. Every 2 years they publish a special edition book consecrating 200 of the best ad photographers worldwide.
We announce our winning participation to the Communication Arts Photography Annual for the campaign we did for Matusalem Rum. AD agency: Grey. Client: Casa Cuervo. Communication Arts is most probably one the most prestigious publication about quality Design, Advertising, Illustration, Photography,
Another great year has passed in company of friends, clients and collaborators. We feel so fortunate to have had the opportunity to share with and be inspired by so many talented people.
The AD campaign we produced for Matusalem 23 just aired! The creative concept was very interesting for us to realise organically. Client: Casa Cuervo. Agency: Grey.